| 谈标志设计的审美意念 |
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| 引用本文： | 关慧良.谈标志设计的审美意念[J].辽宁师范大学学报(社会科学版),2004,27(3):99-101. |
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| 作者姓名： | 关慧良 |
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| 作者单位： | 辽宁师范大学,美术学院,辽宁,大连,116029 |
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| 摘 要： | 标志是一种特殊形式的创造．是符号化了的人类情感形式．是名副其实的形象代表。标志设计．无论从图案到文字．标志图形和标志文字．都得遵循从形象到意象的创作过程来传神达意。只有体现“名副其实，图文并茂．形神兼备”这三重设计境界．方能达到标志设计的至高审美意境。
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| 关 键 词： | 形象 意象 图腾 标志 设计 审美意念 |
| 文章编号： | 1000-1751(2004)03-0099-03 |
On the Aesthetic Idea in Design of Signs |
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| GUAN Hui-liang.On the Aesthetic Idea in Design of Signs[J].Journal of Liaoning Normal University(Social Science Edition),2004,27(3):99-101. |
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| Authors: | GUAN Hui-liang |
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| Abstract: | A sign is a special creation. It is a symbolic creation of human feelings, and it is an exact representative of symbol. The highest level of sign design, whether it is a picture, a character and an imago of a design, will all be achieved through a perfect combination of image and imago, and a harmonious marriage of a picture and a character. |
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| Keywords: | image imago totem sign design aesthetic idea |
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