| 略论营销创新 |
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| 引用本文： | 郭德双,童晓岚.略论营销创新[J].黄石理工学院学报(人文社科版),2010,27(3):41-43,46. |
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| 作者姓名： | 郭德双 童晓岚 |
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| 作者单位： | 黄石理工学院,湖北黄石435003 |
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| 基金项目： | 2010年度黄石市社科研究项目 |
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| 摘 要： | 针对市场的不同需求特征,加强营销创新,不但能满足广大消费者的需求,而且能使企业有的放矢地拓展＂领地＂,产生较强的竞争力,进而促进企业的发展。营销创新关键在于营销观念的创新、市场创新、营销管理的创新。
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| 关 键 词： | 营销 创新 效益 |
On Marketing Innovation |
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| GUO Deshuang,TONG Xiaolan.On Marketing Innovation[J].Journal of Huangshi Institute of Technology:Humanities and Social Sciences,2010,27(3):41-43,46. |
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| Authors: | GUO Deshuang TONG Xiaolan |
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| Institution: | (Huangshi Institute of Technology,Huangshi Hubei 435003) |
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| Abstract: | In the light of the demands of different markets,the promotion of marketing innovation may not only meet the needs of the consumers,but also is conducive for the enterprises to expand their market with clear target,which may promote the competitiveness so as to their development.The key of innovation lies in marketing thoughts innovation,market innovation and marketing management innovation. |
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| Keywords: | marketing innovation efficiency |
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