| 体育旅游产品开发途径探析 |
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| 引用本文： | 单继伟.体育旅游产品开发途径探析[J].黑龙江教育学院学报,2010,29(3):186-188. |
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| 作者姓名： | 单继伟 |
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| 作者单位： | 浙江东方职业技术学院,浙江,温州,325011 |
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| 摘 要： | 随着生活水平的提高,人们消费方式和消费领域也随之发生了一些转变,这些转变为体育旅游提供了广阔的市场发展空间。通过对旅游者参与体育旅游需求与动机的分析,按照市场细分要求提出一些开发体育旅游产品的途径。
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| 关 键 词： | 体育旅游 旅游产品 开发途径 |
Research into Ways of Developing Sports Tourism Products |
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| SHAN Ji-wei.Research into Ways of Developing Sports Tourism Products[J].Journal of Heilongjiang College of Education,2010,29(3):186-188. |
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| Authors: | SHAN Ji-wei |
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| Abstract: | Some changes in the ways and fields of people's consumption come along with the improvement of living conditions,which offer great developing space for the marketing of sports tourism.Through analyzing tourists' demands and motivations in sports tourism,this thesis puts forward some suitable ways based on market segmentation principle to develop sports tourism products. |
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| Keywords: | sports tourism tourism products ways of developing |
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