| 基于产业集群的海西集群品牌问题探讨 |
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| 引用本文： | 谢弦.基于产业集群的海西集群品牌问题探讨[J].三明学院学报,2010,27(1):61-65. |
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| 作者姓名： | 谢弦 |
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| 作者单位： | 闽江学院管理学系,福建,福州,350108 |
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| 基金项目： | 2008年度福建省教育厅社会科学研究项目 |
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| 摘 要： | 区域集群品牌是以区域或集群作为一个品牌的特定名称，是区域特色经济发展、区域声誉、质量和历史文化的综合体现。与产品品牌相比，两者既存在共性，又存在着特性。在海峡西岸经济区区域集群品牌的创建过程中应充分注意区域集群品牌的特殊属性，从而更好地推进海峡西岸经济区区域集群品牌的建设，提升海峡西岸经济区区域吸引力与竞争力。
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| 关 键 词： | 海峡西岸经济区：产业集群：区域品牌 |
Discussions on Hercynian Regional Brand Based on Industrial Cluster |
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| XIE Xian.Discussions on Hercynian Regional Brand Based on Industrial Cluster[J].Journal of Sanming University,2010,27(1):61-65. |
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| Authors: | XIE Xian |
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| Institution: | XIE Xian(Department of Management,Minjiang University,Fuzhou 350108,Fujian) |
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| Abstract: | Regional brand is a special name regarding region as a brand.It is a comprehensive reflection of regional characteristic economic development,regional reputation,quality,history and culture.Compared with product brand,there is both generality and characteristic.These special attributes of regional brand should be noticed fully in the process of building regional brand of the economic zone on the west side of Taiwan Straits in order to better promote the construction of regional brand of the economic zone on... |
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| Keywords: | the economic zone on the west side of Taiwan Straits industrial cluster regional brand |
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