| 虚拟市场顾客价值的心理整合模型和策略分析 |
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| 引用本文： | 王景河.虚拟市场顾客价值的心理整合模型和策略分析[J].华侨大学学报(哲学社会科学版),2009(3):63-67. |
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| 作者姓名： | 王景河 |
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| 作者单位： | 华侨大学商学院,福建泉州,362021 |
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| 摘 要： | 根据电子商务环境下的顾客价值理论、虚拟市场心理整合营销理论和市场心理学知识，创建了虚拟市场顾客价值的心理整合模型；同时，通过对其模型中的驱动、整合和提升三个理论体系的分析给出了虚拟市场顾客价值的心理整合策略。以此指导企业实施有效的营销管理工作，促进我国虚拟市场的健康、完善和发展。
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| 关 键 词： | 虚拟市场 顾客价值 心理整合 模型 策略 |
The Psychological Conformity Model and Strategy Analysis of Customer Value in Virtual Market |
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| WANG Jing-he.The Psychological Conformity Model and Strategy Analysis of Customer Value in Virtual Market[J].Journal of Huaqiao University(Humanities & Social Science),2009(3):63-67. |
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| Authors: | WANG Jing-he |
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| Institution: | WANG Jing-he (Commerce College, Huaqiao Univ. , Quanzhou, 362021, China) |
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| Abstract: | According to the customer value theory, the marketing theory of psychological conformity in virtual market and the marketing psychology, the psychological conformity model of customer value in virtual market has been formed. At the same time, the psychological conformity strategy of customer value in virtual market has been showed through the analysis to the three theories which are driven, conformed and promoted in the model. The effective marketing supervisory work can be done under the instruction in enterprises, which can make the virtual market health, perfect, and development in China. |
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| Keywords: | virtual market customer value psychological conformity model strategy |
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