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新媒介环境下高校校园舆论环境建设的着力点
引用本文:骆昭平.新媒介环境下高校校园舆论环境建设的着力点[J].柳州师专学报,2013(4):78-80,89.
作者姓名:骆昭平
作者单位:柳州师范高等专科学校社科部,广西柳州545004
基金项目:2011年广西学校安全稳定研究课题“大学校园舆论引导与舆论环境培育研究”.
摘    要:随着网络新媒体的应用及普及,网络新媒体已成为高校师生获取信息主要渠道。新媒介环境下高校校园舆论主体、舆论引导、舆论传播媒体等方面面临严峻的挑战。基于此,理清高校舆论环境建设的基本原则,构建健康向上的舆论环境,应着力于从"一体两翼"的媒体发布和交流平台、培养不同舆论主体舆论领袖、培养舆论环境建设队伍等方面予以建设。

关 键 词:新媒介  高校  舆论环境

The Key Point of Constructing Public Opinion Environment on Campus in New Media Environment
LUO Zhaoping.The Key Point of Constructing Public Opinion Environment on Campus in New Media Environment[J].Journal of Liuzhou Teachers College,2013(4):78-80,89.
Authors:LUO Zhaoping
Institution:LUO Zhaoping ( Department of Social Sciences Teaching and Research, Liuzhou Teachers College, Liuzhou, Guangxi, 545004 China)
Abstract:New network media, with its application and popularization, has become the main channel for teachers and students at colle- ges to obtain knowledge and information.In this new media environment, subjects of public opinion,public opinion guidance and communi- cation media are facing severe challenges.Based on this, it is suggested that great efforts should be made on the construction of "One Body Two Wings" (media publishing and communication platform) ,the cultivation of different opinions leaders and the construction companies of opinion environment, so as to clarify the basic principles for constructing the public opinion environment at colleges to achieve a healthy and sound public opinion environment.
Keywords:new media  colleges  public opinion environment
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