| 环鄱阳湖生态经济区区域品牌的建设 |
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| 引用本文： | 徐玉萍.环鄱阳湖生态经济区区域品牌的建设[J].金华职业技术学院学报,2009,9(2):24-28. |
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| 作者姓名： | 徐玉萍 |
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| 作者单位： | 华东交通大学,江西南昌,330013 |
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| 基金项目： | 江西省高校人文社会科学研究项目 |
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| 摘 要： | 创建区域品牌可以提升地区美誉度和市场影响力，助推区域经济的发展。构筑环鄱阳湖生态经济区，打造环湖地区区域品牌，需要政府、行业协会、企业树立强烈的创牌意识，努力夯实区域品牌的基础，定位区域品牌及设计商标，管理和维护好区域品牌的信誉，以增强区域吸引力，发挥区域品牌的辐射效应。
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| 关 键 词： | 鄱阳湖 生态经济区 区域品牌 品牌建设 |
Local Brand Building on the Ecological-economic Zone of Poyang Lake Surrounding |
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| XU Yu-ping.Local Brand Building on the Ecological-economic Zone of Poyang Lake Surrounding[J].Journal of Jinhua College of Profession and Technology,2009,9(2):24-28. |
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| Authors: | XU Yu-ping |
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| Institution: | Economy and Management Institute at Jiaotong University of East China;Nanchang 330013;China |
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| Abstract: | Local brand building can enhance the regional reputation and market impact,and boost the economic development.In order to build the ecological-economic zone and local brand,the government,guilds association,and companies are required to strengthen consciousness,firm the foundation,clear brand positioning,design trademarks,and administrate and maintain brand reputation,so that the attraction of the district can be strengthened and the radiation effect can play an active role |
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| Keywords: | Poyang Lake ecological-economic zone local brand brand building |
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