| 如何做好市场定位 |
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| 引用本文： | 张志凌.如何做好市场定位[J].鸡西大学学报,2010,10(6):44-45. |
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| 作者姓名： | 张志凌 |
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| 作者单位： | 牡丹江大学,黑龙江牡丹江150027 |
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| 摘 要： | 产品或服务的市场定位是整个营销过程的起点。有效而准确的市场定位是每个企业产品研发及投入市场所必须做好的基础工作。市场定位的实质是更好地满足消费者需求、实现企业目标市场的竞争优势。在激烈的竞争中,企业只有采取科学、准确的市场定位策略,才能有效、顺利地实施整体营销活动,最终赢得市场,实现企业的目标。
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| 关 键 词： | 市场定位 竞争优势 市场定位策略 |
How to Get Done With Market Positioning |
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| Zhang Zhiling.How to Get Done With Market Positioning[J].JOurnal of Jixi University:comprehensive Edition,2010,10(6):44-45. |
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| Authors: | Zhang Zhiling |
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| Institution: | Zhang Zhiling |
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| Abstract: | Market positioning of product or service is seen as the starting point of the marketing process.Effective and accurate market positioning is an essential task for an enterprise in the research and development of products.The essence of market positioning is to satisfy consumers＇ needs better and to realize the goal of competitive advantage in the market.Facing with the fierce competition,the company has to adopt the scientific and accurate market positioning strategy in order to effectively implement the overall marketing goals and win the market share. |
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| Keywords: | market positioning competitive advantage strategy of market localization |
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