| 略论体育市场经营中的品牌营销 |
| |
| 引用本文： | 詹建国,徐飞荣,丁涛.略论体育市场经营中的品牌营销[J].北京体育大学学报,2000,23(3). |
| |
| 作者姓名： | 詹建国 徐飞荣 丁涛 |
| |
| 作者单位： | 1. 北京体育大学体育系,北京,100084
2. 西安中体产业股份有限责任公司,陕西,西安,710068 |
| |
| 摘 要： | 通过从现代体育市场营销的角度 ,论述了品牌营销在体育市场经营运作中的重要作用。从品牌营销的概念和内涵出发 ,指出了体育市场经营中进行品牌营销的基本步骤、主要营销策略和应注意的事项。
|
| 关 键 词： | 体育市场 品牌 营销 作用 基本途径 |
Brief Discussion on Brands Marketing in Sports Market Operating |
| |
| ZHAN Jian-guo,XU Fei-rong,DING Tao.Brief Discussion on Brands Marketing in Sports Market Operating[J].Journal of Beijing Sport University,2000,23(3). |
| |
| Authors: | ZHAN Jian-guo XU Fei-rong DING Tao |
| |
| Institution: | ZHAN Jian guo 1 XU Fei rong 2 DING Tao 11.Dept.ofPE,BeijingUniversityofPhysicalEducation,Beijing100084,China,2.Xi'anZhongtiIndustrialStockLimitedCompany,Xi'an710068,China |
| |
| Abstract: | From the viewpoint of modern market economy, the vital functions of brands marketing in sports market operating were discussed. Based on the conception and connotation of brands marketing its basic steps in sports market operating, the main strategy of marketing and matters needing attention were pointed out. |
| |
| Keywords: | sports market brands marketing function basic way |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
