| 浅谈设计师与服装企业的关系 |
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| 引用本文： | 项敢.浅谈设计师与服装企业的关系[J].温州职业技术学院学报,2002,2(2):56-58,69. |
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| 作者姓名： | 项敢 |
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| 作者单位： | 温州职业技术学院,浙江,温州,325035 |
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| 摘 要： | 设计是一种文化，服装设计是将设计文化注入产品之中，形成物质和精神的总体。所谓名牌服装就是这种文化的不断延伸和扩张。因此，设计师在企业，特别是那些生产成衣的大型企业中的地位至关重要。能否使设计文化渗入品牌之中，实质性地塑造一个品牌，其运作环境尤为重要。作为企业的经营者，不但要聘用优秀的设计师，更重要的是为他们创造一个宽松的运作环境。总之，塑造一个品牌或改善一个品牌，需设计师与企业携手笄，共同努力。
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| 关 键 词： | 关系 设计师 服装企业 品牌定位 服装设计 设计文化 品牌定位 运作环境 |
| 文章编号： | 1671-4326(2002)02-0056-04 |
A Brief Discussion on the Relationship Between the Fashion Designer and the Garment Enterprise |
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| XIANG Gan.A Brief Discussion on the Relationship Between the Fashion Designer and the Garment Enterprise[J].Journal of Wenzhou Vocational & Technical College,2002,2(2):56-58,69. |
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| Authors: | XIANG Gan |
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| Abstract: | Fashion design is a kind of culture, as it puts culture to the garment product and is a combination of matter and spirit. The so-called famous brand is an constant extension of this culture. As we know, the fashion designer plays a vital part in a garment enterprise,especially those producing ready-made garments.Besides, to create a famous brand and to put the culture into the brand, it is also very important for the designer to have a good working environment. Therefore, being a manger of a garment enterprise, one should attach much importance to these two factors. The success of a brand depends on the cooperation of the fashion designer and the enterprise. |
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| Keywords: | Fashion designer Garment enterprise Quasi-design Brand Soul |
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