| 论旅游目的地建设中节点的错位协调开发 |
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| 引用本文： | 章尚正,张丹.论旅游目的地建设中节点的错位协调开发[J].合肥教育学院学报,2008(2):85-90. |
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| 作者姓名： | 章尚正 张丹 |
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| 作者单位： | 安徽大学旅游管理系,合肥230039 |
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| 基金项目： | 国家社会科学基金项目（07BJY,134）,安徽省社会科学基金项目（AHSKF05-06D13）资助. |
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| 摘 要： | 在分析旅游节点的构成及其类型的基础上，阐述了旅游目的地各类节点错位协调开发的必要性，探讨了节点错位协调开发的模式，包括完善政府监控、市场主导、企业运作的协调发展体制；坚持节点错位开发的原则，实行差异化开发战略；健全节点协调发展，共同打造目的地旅游品牌的机制（含快速反应机制、统筹安排机制、联合宣传促销机制等）。
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| 关 键 词： | 旅游目的地 旅游节点 错位开发 协调发展 市场主导 差异化开发战略 |
Coordination and Difference Location Development of Junction Point in Tourism Destination |
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| Authors: | ZHANG Shang-zheng ZHANG Dan |
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| Institution: | (Dept. of Tourism Management, Anhui University Hefei 230039, China) |
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| Abstract: | Based on the studies of the constitutions and types of the junction point, we put forward the nceessity of coordination and difference location development, and discuss its patterns, which include improving tje system that the government supervises, the market dominates and, the enterprise operates. We should insist on the principle of that and carry on disparity development strategies. We also elaborate the mechanism which can develop junction points correctly and establish the brand of tourism destination. It contains rapid reaction mechanism, overall planning mechanism and joint propaganda and promotion mechanism. |
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| Keywords: | tourism destination junction point different location development coordinated development market dominance disparity development strategy |
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