| 竞争环境扫描对企业竞争优势影响的实证研究 |
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| 引用本文： | 钟晨.竞争环境扫描对企业竞争优势影响的实证研究[J].图书情报工作,2013,57(11):100-105. |
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| 作者姓名： | 钟晨 |
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| 作者单位： | 武汉大学信息管理学院 |
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| 摘 要： | 在构建竞争环境扫描对企业竞争优势影响的概念模型基础上,主要以电子信息行业企业为样本收集189份有效问卷,运用偏最小二乘法结构方程模型验证研究模型和假设关系,并通过实证分析探讨我国企业管理者如何更有效地开展行业环境扫描以保持企业的竞争优势,得出“管理者态度对管理扫描具有显著影响”以及“竞争环境扫描对企业竞争优势建立具有正向的显著影响”两点结论,从管理者视角出发为我国企业发展赢得竞争优势提供启示和思路.
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| 关 键 词： | 环境扫描 竞争优势 战略管理 结构方程模型 |
| 收稿时间： | 2013-05-06 |
| 修稿时间： | 2013-05-20 |
Empirical Study on the Impact of Competitive Environment Scanning on Corporate Competitive Advantage |
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| Zhong Chen.Empirical Study on the Impact of Competitive Environment Scanning on Corporate Competitive Advantage[J].Library and Information Service,2013,57(11):100-105. |
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| Authors: | Zhong Chen |
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| Institution: | School of Information Management, Wuhan University, Wuhan 430072 |
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| Abstract: | Based on building the conceptual model of the impact of competitive environment scanning on corporate competitive advantage, the paper has collected 189 valid questionnaires mainly sampled on the electronic information industry enterprises, and utilizes PLS (partial least squares) structural equation model to verify the relationship between the research model and the hypothesis. Through empirical analysis, this paper further discusses how corporate managers in China can effectively carry out environment scanning of the industry to maintain the competitive advantage. Finally, this paper draws the conclusions that "the manager's attitude has significant impact on the management scanning" and "competitive environment scanning has significantly positive impact on the establishment of competitive advantage for a company", providing inspiration and ideas for the development of China's enterprises to gain competitive advantage from managers' perspective. |
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| Keywords: | environment scanning competitive advantage strategic management structural equation model |
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