| 内容分析法与情景分析法的综合集成应用研究——以面向企业危机预测为例 |
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| 引用本文： | 郑德俊,赵倩,朱毅华.内容分析法与情景分析法的综合集成应用研究——以面向企业危机预测为例[J].图书情报工作,2013,57(13):119-126. |
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| 作者姓名： | 郑德俊 赵倩 朱毅华 |
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| 作者单位： | 南京农业大学信息管理系 |
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| 基金项目： | 教育部基金项目“基于信息生态学的网络舆情管理机制与平台研究”，“竞争情报运用于企业危机预警的有效模式研究” |
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| 摘 要： | 内容分析法和情景分析法独立应用于企业危机预测都存在一定的局限。考虑到危机预测过程的复杂性,尝试将这两种方法进行综合集成,称之为内容-情景综合集成应用法。以某冰箱类企业为例,进行应用实证,分析内容-情景综合集成应用法运用于企业危机预警的有效性。得到的结论是:内容-情景综合集成应用法可行,并有助于提高企业危机预测的效率和准确性。
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| 关 键 词： | 内容分析法 情景分析法 内容-情景集成应用法 危机预测 |
| 收稿时间： | 2013-03-20 |
The Research on Synthetic Integrated Application of Content Analysis and Scenario Analysis Method: Taking Enterprise Crisis Prediction for Example |
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| Zheng Dejun,Zhao Qian,Zhu Yihua.The Research on Synthetic Integrated Application of Content Analysis and Scenario Analysis Method: Taking Enterprise Crisis Prediction for Example[J].Library and Information Service,2013,57(13):119-126. |
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| Authors: | Zheng Dejun Zhao Qian Zhu Yihua |
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| Institution: | Department of Information Management, Nanjing Agriculture University, Nanjing 210095 |
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| Abstract: | There are certain limitations in predicting enterprise crisis, either independently with content analysis method or with scenario analysis method. Considering the complexity of predicting enterprise crisis, this paper explores a new method of content-scenario integrated application which integrates content analysis and scenario analysis method. Taking a refrigerator manufacturing enterprise for example, this paper carries out the empirical research to verify the effectiveness of the new method in predicting enterprise crisis. It draws a conclusion that this method is feasible and can improve the efficiency and accuracy of predicting enterprise crisis. |
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| Keywords: | content analysis method scenario analysis method content-scenario integrated application method crisis prediction |
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