| 中国传统体育文化的电视传播 |
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| 引用本文： | 郭讲用,邓备.中国传统体育文化的电视传播[J].上海体育学院学报,2008,32(2):24-28. |
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| 作者姓名： | 郭讲用 邓备 |
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| 作者单位： | 1. 上海体育学院体育人文学院,上海,200438
2. 四川电视台新闻部,四川,成都,610072 |
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| 基金项目： | 上海市重点学科建设项目 |
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| 摘 要： | 采用文献资料法、抽样调查法,对中国传统体育文化的电视传播现状及问题进行分析,发现在西方体育文化全球化浪潮中,中国传统体育文化整体发展和传承面临危机。中国传统体育文化的退缩闭守,与其传播中的电视缺位不无关系。对中国传统体育文化与电视相合的特性进行梳理,提出应加强中国传统体育文化传播的电视营销,中国电视体育传媒界应对中国传统体育文化进行"议程设置",建立公共体育栏目、频道等对策。
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| 关 键 词： | 中国 传统体育文化 电视传播 议程设置 公共体育频道 |
| 文章编号： | 1000-5498(2008)02-0024-04 |
| 修稿时间： | 2007年11月8日 |
Dissemination of China's Traditional Sports Culture through Television |
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| GUO Jiang-yong,DENG Bei.Dissemination of China''''s Traditional Sports Culture through Television[J].Journal of Shanghai Physical Education Institute,2008,32(2):24-28. |
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| Authors: | GUO Jiang-yong DENG Bei |
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| Abstract: | By means of the methods of literature and sampling investigation,it made an analysis of the present situation and existing problems of the dissemination of China's traditional sports culture through television(TV) and found that in the tide of the globalization of Western sports culture, China's traditional sports culture was faced with a crisis in its entire development and inheritance,the flinch and self-containment of China's traditional sports culture had not without relation to the lack of its dissemination through TV.Having sorted out the characteristics of China's traditional sports culture being combined with TV,it put forward the following countermeasures: strengthening TV marketing of the dissemination of China's traditional sports culture, it's necessary for the world of China's TV sports media to establish agenda for China's traditional sports culture and to set up public sports column and channel and so forth. |
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| Keywords: | China traditional sports culture dissemination through TV establishment of agenda public sports channel |
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