| 基于网络环境下我国汽车网络媒体的竞争情报探析 |
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| 引用本文： | 刘岚.基于网络环境下我国汽车网络媒体的竞争情报探析[J].科技成果管理与研究,2009(6):83-86. |
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| 作者姓名： | 刘岚 |
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| 作者单位： | 苏州市科技情报所,江苏,苏州,215002 |
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| 摘 要： | 近年来我国汽车网络媒体发展迅速并日益被消费者接受，媒体间竞争日益激烈。本文介绍了网络环境下我国汽车网络媒体的发展现状，对汽车网络媒体的竞争环境、竞争对手进行讨论，并提出相应的竞争策略，为汽车网络媒体提高核心竞争力与今后开展竞争情报活动做了有益的探索。
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| 关 键 词： | 竞争情报 网络环境 汽车网络媒体 |
Anatomizing on the Competition Intelligence of the Automotive Network Media Handling under Network Environment |
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| LIU Lan.Anatomizing on the Competition Intelligence of the Automotive Network Media Handling under Network Environment[J].Management and Research on Scientific & Technological Achievements,2009(6):83-86. |
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| Authors: | LIU Lan |
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| Institution: | LIU Lan (Suzhou Library of Science and Technology, Suzhou 215002, China) |
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| Abstract: | In recent years, the automotive network media in our country have developed rapidly and widely accepted among consumers, the competition between the media beconaing more and more intense. The article presents the development of the automotive network media under network environment, discussion with its competitive environ- ment and competitors and corresponding tactics of the automotive network media which makes a useful exploration to enhance the core competitiveness of the automotive network media and future competitive intelligence activity. |
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| Keywords: | competitive intelligence network environment automotive network media |
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