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用钻石竞争理论解析区域职业教育的生存空间
引用本文:任宏娥.用钻石竞争理论解析区域职业教育的生存空间[J].天津职业院校联合学报,2013(9):3-7.
作者姓名:任宏娥
作者单位:天津市红桥区职工大学
摘    要:面对激烈的教育市场竞争,区域职业教育需要引入市场营销的理念,用科学的竞争理论分析区域职业教育面临的内部环境与外部环境。本文依据钻石竞争理论,分析了区域职业教育的生产要素、区域职业教育的市场需求、区域职业教育相关产业和支持产业的表现以及区域职业教育的战略、结构、竞争对手状况等,希望对于区域职业教育机构的管理有所借鉴,以便其进一步准确把握其办学定位,提升其竞争能力和发展能力。

关 键 词:自由意识  个性意识  追求自由

Analysis of the Vivosphere of Regional Vocational Education with Diamond Competition Theory
REN Hong-e.Analysis of the Vivosphere of Regional Vocational Education with Diamond Competition Theory[J].Journal of Tianjin Vocational Institutes,2013(9):3-7.
Authors:REN Hong-e
Institution:REN Hong-e;Tianjin Staff and Workers University of Hongqiao District;
Abstract:Facing the fierce competition from education market,regional vocational education need to be feed with marketing idea,analyzing the internal and external environment of regional vocational education with scientific competition theory.Basing on the diamond competition theory,this paper analyzes the production factor of regional vocational education,demand of regional vocational education,expression of regional vocational education related industry and supporting industry and the strategy,structure,competitor status of regional vocational education.The reference from regional vocational education organization management is expected to control the positioning of educating and to improve the competitiveness and developing ability.
Keywords:awareness of freedom  awareness of personality  pursuit of freedom
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