| 山东省城乡居民体育消费的现状及对策研究 |
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| 引用本文： | 连桂红.山东省城乡居民体育消费的现状及对策研究[J].山东体育科技,2005,27(2):46-47. |
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| 作者姓名： | 连桂红 |
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| 作者单位： | 曲阜师范大学体育科学学院,山东,曲阜,273165 |
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| 摘 要： | 山东省城乡居民体育消费需求的现状是，体育消费意识高，但消费水平低；在消费偏好上，最喜受的消费项目是球类，对产品关注最多的是质量和价格，品牌意识较淡；参与体育消费的主要目的是娱乐。为此要合理制定体育产品价格，采取优惠措施，降低体育企业生产成本，更好地满足山东省城乡居民体育消费的需求。
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| 关 键 词： | 体育消费 体育产业 山东省 |
| 文章编号： | 1009-9840（2005）02-0046-02 |
| 收稿时间： | 2004-12-24 |
| 修稿时间： | 2004年12月24 |
Existing situation and the counterplan research on the athletic consumption of urban and rural residents in Shandong province |
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| LIAN Gui-hong.Existing situation and the counterplan research on the athletic consumption of urban and rural residents in Shandong province[J].Shandong Sports Science & Technology,2005,27(2):46-47. |
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| Authors: | LIAN Gui-hong |
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| Abstract: | The existing situation of the requirements of athletic consumption of the urban and rural residents in Shandong province presents some characteristics as follows:people are high in the sense of the consumption in their body-building but low in the actral consumption on it;ball games is their favorite sports;the people are more concerned about the quality and price of athletic products while less on their brands;the main purpose of sports of the residents is for reflexion.From the conditions mentioned above,in order to meet the need of the athletic consumption of residents both in city and countryside better,the companies of athletic products should ste a reasonable price for their products and take the measures to give preferential treatment to the consumers,and lower down the cost of their products. |
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| Keywords: | athletic comumption existing situation requirements counterplan |
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