| 奥运商机的经济分析 |
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| 引用本文： | 吴新章.奥运商机的经济分析[J].广州体育学院学报,2003,23(5):13-16. |
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| 作者姓名： | 吴新章 |
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| 作者单位： | 广东惠州学院体育艺术与教育系,广东,惠州,516015 |
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| 摘 要： | 本运用献分析法和历史学、经济学的视角，回顾了奥运会扭亏为盈的转折点以及之后历届奥运会盈利情况；分析了奥运会创造经济价值的几种主要手段；初步预测了2008年北京奥运会可能带来的经济效益；最后分析了拉动经济增长的原理和具体措施。
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| 关 键 词： | 奥运会 商机 经济分析 |
| 文章编号： | 1007-323X(2003)05-0013-04 |
| 修稿时间： | 2003年6月28日 |
The Economic Analysis of Business Chances of Olympic Games |
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| WU Xin-zhang.The Economic Analysis of Business Chances of Olympic Games[J].Journal of Guangzhou Physical Education Institute,2003,23(5):13-16. |
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| Authors: | WU Xin-zhang |
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| Abstract: | The paper retrospect the history background of the process of how Olympic Games make up the deficits and get surpluses and the situation of the Olympic Games after that,and analyze the main measures the Olympic Game used to gain business value. Finally, the author analyze and predict the potential business chance brought by 2008 Olympic games, analyze the economic principle of how the economic benefit was formed and advance the specific measures on how to get the economic benefit. |
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| Keywords: | Olympic Games Business chances Economic analysis |
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