| "快乐中国":媒介文化视域里的湖南卫视传播理念解读 |
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| 引用本文： | 张明,卿志军."快乐中国":媒介文化视域里的湖南卫视传播理念解读[J].新闻界,2008(5):107-109. |
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| 作者姓名： | 张明 卿志军 |
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| 作者单位： | 1. 湖南师范大学新闻与传播学院,长沙,410081
2. 海南师范大学文学院,海口,571158 |
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| 摘 要： | 湖南卫视秉持“快乐中国”的核心理念，在娱乐节目品牌建设实践上获得了市场成功。但主要依据商业主义逻辑进行生产的节目内容引发“通俗”与“高雅”的媒介文化之争，湖南卫视应该调整传播理念，强化社会责任感，树立公信力。
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| 关 键 词： | 娱乐 湖南卫视 媒介文化 |
"Happy China":An Analysis of the Communication Idea about Hunan Satellite TV in the Media Cultural Point of View |
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| Zhang Ming,Qing Zhijun."Happy China":An Analysis of the Communication Idea about Hunan Satellite TV in the Media Cultural Point of View[J].Press Circles,2008(5):107-109. |
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| Authors: | Zhang Ming Qing Zhijun |
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| Abstract: | Hunan Satellite TV?has uphold?the core idea of "Happy China" and made the market success in the prac-tice of the entertainment Brand-building.However,the Content?mainly based on the business logic led to the strugle of the media culture between which was "popular "or " elegant".Hunan Satellite TV?should adjust the idea of communi-cation,strengthen the sense of social responsibility?in order to establish the credibility. |
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| Keywords: | entertainment hunan Satellite TV media culture |
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