| 消费者寿险购买意向影响因素的实证研究 |
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| 引用本文： | 张旭梅,张映秀,但斌.消费者寿险购买意向影响因素的实证研究[J].软科学,2008,22(4):8-12. |
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| 作者姓名： | 张旭梅 张映秀 但斌 |
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| 作者单位： | 重庆大学,经济与工商管理学院,重庆,400044 |
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| 摘 要： | 采用因子分析和多元logistic回归模型对消费者寿险购买意向的影响因素进行了实证分析。研究结果表明,影响寿险购买意向的几大因素依次是:对寿险的认知程度、经济状况、参加极限运动的频率、对未来生活的担忧程度和寿险购买经历。
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| 关 键 词： | 寿险购买意向 影响因素 因子分析 多元logistic回归 |
| 文章编号： | 1001-8409(2008)04-0008-05 |
| 修稿时间： | 2007年7月24日 |
An Empirical Research on the Factors Affecting Consumers Life-insurance Purchase Decision |
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| ZHANG Xu-mei,ZHANG Ying-xiu,DAN Bin.An Empirical Research on the Factors Affecting Consumers Life-insurance Purchase Decision[J].Soft Science,2008,22(4):8-12. |
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| Authors: | ZHANG Xu-mei ZHANG Ying-xiu DAN Bin |
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| Abstract: | An empirical research on the factors affecting consumers life-insurance purchase decision is performed through factor analyze and generalized logistic model. It finds that the cognition about life-insurance,economic condition,the frequency of taking part in risk activities,the extent which consumers worry about future and the life-insurance purchasing experience have significant positive effect on life-insurance purchase decision in turn. |
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| Keywords: | life-insurance purchase decision influencing factor factor analyze generalized logistic model |
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