| 企业原动力、市场力与竞争绩效关系的实证研究 |
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| 引用本文： | 贺小刚.企业原动力、市场力与竞争绩效关系的实证研究[J].软科学,2010,24(7):93-100,105. |
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| 作者姓名： | 贺小刚 |
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| 作者单位： | 上海财经大学,国际工商管理学院,上海,200433 |
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| 基金项目： | 国家自然科学基金，教育部人文社会科学研究项目，教育部"新世纪优秀人才支持计划"，上海市曙光计划项目，上海财经大学"211工程"三期重点学科建设项目 |
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| 摘 要： | 将企业能力细分为原动力和市场力两个层面,其中原动力包含学习能力、变革能力和组织能力三个能力因素;市场力则包含客户服务力和战略应变力两个能力因素。建立了一系列的理论假设命题和分析模型,通过对企业问卷采样对假设和模型进行了检验。检验结果表明,变革能力和组织能力都对企业的市场力产生积极的作用,对企业绩效的间接作用也很显著,但学习能力对市场力和绩效的贡献都不明显;市场力在企业的原动力和绩效之间起到显著的中介作用,还对企业绩效产生一种直接的影响,尤其是战略应变力的积极作用更为突出。
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| 关 键 词： | 资源基础理论 原动力 市场力 竞争绩效 |
Empirical Research on the Relationship between Original Competence, Marketing Competence and Performance |
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| HE Xiao-gang.Empirical Research on the Relationship between Original Competence, Marketing Competence and Performance[J].Soft Science,2010,24(7):93-100,105. |
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| Authors: | HE Xiao-gang |
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| Abstract: | Based on the resource-based theory,the endogenous resource and competence are the source of enterprise's sustainable competitive advantage; however,the relationship between the competence factors has been neglected. According to the perspective of competence chain,this paper divides the firm competence into two parts,named original competence which includes learning competence,innovating competence and organizing competence,and marketing competence which includes servicing competence and fitting competence. This paper establishes a research model and proposes theoretical hypotheses for these competences and performance. Based on the questionnaire data,this paper tests the hypotheses and the research model. The findings show that dynamic competence is the source of marketing competence,both innovating competence and organizing competence enhance the marketing competence,and they positively affect the performance too; however,learning competence has little effects on the marking competence and performance. Second,marketing competence becomes not only the source of enterprise's performance,which means that servicing competence and fitting competence positively affect the performance,but also becomes the mediator between dynamic competence and performance. |
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| Keywords: | resource-based theory original competence marketing competence performance |
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