| 北京奥运场馆赛后经营战略 |
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| 引用本文： | 王学实,郭惠平.北京奥运场馆赛后经营战略[J].武汉体育学院学报,2007,41(12):27-30. |
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| 作者姓名： | 王学实 郭惠平 |
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| 作者单位： | 武汉体育学院,体育经济管理学院,湖北,武汉,430079 |
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| 摘 要： | 运用经济学原理和战略管理理论，分析近几届奥运经济成功与失败的经验教训，进而分析我国目前奥运场馆经营战略上的优点和缺陷。结论认为，调整体育宏观发展战略，实现体育运动社会化、产业化和市场化，是提升2008年奥运体育场馆经营效益的基础；提高体育场馆经营管理水平，是提升2008年奥运体育场馆经营效益的关键；努力培养体育场馆专业管理和营销人才，是提升2008年奥运体育场馆经营效益的根本。
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| 关 键 词： | 奥运经济 战略管理 场馆经营 北京奥运会 |
| 文章编号： | 1000-520X(2007)12-0027-04 |
| 修稿时间： | 2007年9月6日 |
Management strategy of gymnasium operation after 2008 Beijing Olympic Games |
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| WANG Xue-shi,GUO Hui-ping.Management strategy of gymnasium operation after 2008 Beijing Olympic Games[J].Journal of Wuhan Institute of Physical Education,2007,41(12):27-30. |
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| Authors: | WANG Xue-shi GUO Hui-ping |
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| Abstract: | Adopting economic and strategic theories and analyzing the latest Olympic Games,the advantages and disadvantages of the Chinese management strategy in gymnasium operation for the Olympic Games were analyzed.It was concluded that the management benefits of the 2008 Olympic gymnasium could be better if the sports micro developing strategy could be readjusted and the socialization,industrialization and marketization of sports could be realized.The key point was to promote the management of the sports gymnasiums.The basic was to train special gymnasium management and marketing talents. |
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| Keywords: | Olympic economy strategy management gymnasium operation 2008 Beijing Olympic Games |
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