| SNS用户的社交网络游戏行为研究综述 |
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| 引用本文： | 代宝,刘业政.SNS用户的社交网络游戏行为研究综述[J].现代情报,2015,35(4):159-163. |
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| 作者姓名： | 代宝 刘业政 |
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| 作者单位： | 合肥工业大学管理学院, 安徽 合肥230009 |
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| 基金项目： | “973”计划项目“社交网络分析与网络信息传播的基础研究”(项目编号:2013CB329603);国家自然科学基金项目“基于模体挖掘面向在线社交网络中虚拟社区的群推荐系统研究”(项目编号:71371062) |
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| 摘 要： | 本文通过对SNS用户玩社交网络游戏行为相关研究成果的系统分析,发现被用于社交网络游戏行为研究的理论主要有使用与满足理论、技术接受模型和心流体验理论等;社交网络游戏行为的动机主要为休闲娱乐、社交互动和自我展示;而社交网络游戏使用和持续使用的影响因素包括认知性因素、情感(体验)性因素、态度性因素、人格因素、社会性因素和技术性因素。
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| 关 键 词： | 社交网站(SNS) 社交网络游戏(SNG) 使用与满足理论(U&G) 技术接受模型(TAM) 心流体验理论 S-O-R范式 |
Review on SNS Users' Social Network Game Playing |
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| Authors: | Dai Bao;Liu Yezheng |
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| Institution: | School of Management, Hefei University of Technology, Hefei 230009, China |
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| Abstract: | In this paper, the literatures about SNS users' social network game(SNG)playing were analyzed systematically, and the following results were found: (1)the theories applied to study SNG included the uses and gratifications theory, the technology acceptance model, and the flow theory; (2)the motives of playing SNG include recreation & entertainment, social interactivity, and self-presentation; (3)the factors influencing SNS users' intention to play or continue playing SNG include cognitive, emotional or experiential, attitudinal, personality, social and technological factors. |
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