| 基于哲学角度的高职市场营销专业的课程开发 |
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| 引用本文： | 宋丽华.基于哲学角度的高职市场营销专业的课程开发[J].商丘职业技术学院学报,2011,10(6):44-45. |
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| 作者姓名： | 宋丽华 |
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| 作者单位： | 江苏财经职业技术学院,江苏淮安,223001 |
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| 摘 要： | 高职市场营销专业主要培养职业型人才，他们不仅需要掌握“够用”的专业理论，还必须具备一定的专业技能和综合的职业能力素养。通过运用项目课程和学习领域课程等开发方式开发基于工作过程的课程体系，能够有效提升高职市场营销专业学生的职业能力。
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| 关 键 词： | 工作过程 学习领域 项目课程 |
Development of Higher Vocational Marketing Major Courses Based on the Philosophy |
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| SONG Li-hua.Development of Higher Vocational Marketing Major Courses Based on the Philosophy[J].Journal of Shangqiu Vocational and Technical College,2011,10(6):44-45. |
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| Authors: | SONG Li-hua |
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| Institution: | SONG Li-hua(Jiangsu Vocational College of Finance and Economics,Huaian 223001,China) |
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| Abstract: | Higher vocational marketing major is committed to cultivate professional talents who were expected to master adequate professional theory, be equipped with professional skills and comprehensive capabilities as well. To develop a course system based on working-pr~ess by applying development melhods like project and learning field courses, so that the professional skills of students majored in higher vocational marketing can be effectively promoted. |
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| Keywords: | working processes learning field project courses |
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