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中国民间故事传播形式及传播效果浅析
引用本文:张倩,刘佳.中国民间故事传播形式及传播效果浅析[J].漯河职业技术学院学报,2011,10(1):57-58.
作者姓名:张倩  刘佳
作者单位:1. 江西师范大学,新闻传播学院,江西,南昌,330022
2. 商丘职业技术学院,计算机系,河南,商丘,476000
摘    要:民间故事的传播由口传开始,大多由祭祀、统治阶级或由文人记载所留存,决定了民间故事流传的历史留存性。同时对于受众来说,在科学不发达的古代,民间故事的产生也为一些无法解释的现象作出回应,如神话故事的产生。另一方面,民间故事的内容也同时为统治阶级服务,中国历代统治者无不重农,重孝道,以统治者作为传播者时,传播效果直接作用于受众,使得传播目的得以实现。

关 键 词:民间故事  口传  传播形式  传播效果  环境  传播史

The Preliminary Analysis on China Folk Tales' Communication Forms and Effects
ZHANG Qian,LIU Jia.The Preliminary Analysis on China Folk Tales' Communication Forms and Effects[J].Journal of Luohe Vocational and Technical College,2011,10(1):57-58.
Authors:ZHANG Qian  LIU Jia
Institution:ZGANG Qian1,LIU Jia2(1.Journalism and Communication college,Jiangxi normal university,Nanchang 330022 China,2.Shangqiu Vocational and Technical College,Department of Computer Science,Shangqiu 476000 China)
Abstract:Evangelists of folk communication started from mouth to mouth,it was Rept most of the worship,the ruling class,or retained by the authors recorded and the popular folk tales of the history of retention decisioned by these points.At the same time for recipients,in the ancient,science have not developed,folk tales have also for some unexplained response,such as the generation of fairy tales.On the other hand,the content of folk tales also for the ruling class,the Chinese rulers are all pay more attention nos ...
Keywords:folk tale  mouth to mouth  communication form  Communication effects  environment  communication history  
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