| 企业的采购市场细分 |
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| 作者单位： | 神华集团海勃湾矿业有限责任公司 内蒙古乌海市061000(岳玉爱)，山西大同大学学报编辑部 山西大同037009(石白云) |
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| 摘 要： | 市场细分是市场营销学概念,将其应用于企业的物资采购市场活动中,是一个很值得探讨的理论问题和实践问题。
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| 关 键 词： | 企业 物资采购 细分变数 |
Segmentation of the Procurement Market of Enterprises |
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| Authors: | YUE Yu-ai SHI Bai-yun |
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| Institution: | YUE Yu-ai1,SHI Bai-yun2 |
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| Abstract: | Market segmentation is a concept in marketing science,and is an issue worth discussing both in theory and in practice when it is applied in the procurement procedure in enterprises. |
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| Keywords: | enterprises material procurement market segmentation segmentation variables |
| 本文献已被 CNKI 等数据库收录！ |
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