| 探索体验经济时代的酒店经营创新 |
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| 引用本文： | 甘颖.探索体验经济时代的酒店经营创新[J].重庆职业技术学院学报,2009,18(3):43-44. |
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| 作者姓名： | 甘颖 |
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| 作者单位： | 重庆工业职业技术学院,工商贸易系,重庆,400050 |
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| 摘 要： | 在体验经济时代，顾客更加注重个性化体验，酒店经营需要改变过去千篇一律的呆板形象，对硬件设施进行主题设计，同时在软件服务上提倡个性化，增强顾客的体验感、参与性，拉近顾客与酒店的情感距离．最终有效地提升酒店市场竞争力，获得最佳的经济效益。
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| 关 键 词： | 体验经济 酒店经营 创新 |
Probing the Innovation of Hotel Management in the Experience Economy Times |
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| GAN Ying.Probing the Innovation of Hotel Management in the Experience Economy Times[J].Journal of Chongqing Vocational& Technical Institute,2009,18(3):43-44. |
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| Authors: | GAN Ying |
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| Institution: | GAN Ying(Industrial , Commercial Trade Institute,Chongqing Industry Polytechnic College,Chongqing 400050,China) |
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| Abstract: | In the experience economy times, the customers pay more attention to individuation experience, so hotel management need to change in the past stereotyped image, and design the subject about hardware facilities; at the same time, encourage individuation on the software maintenance, strengthen customers' experience feel, participation, pull close the emotion distance between the customers and the hotel; at last, advance effectively the competition of the hotel marketplace to get the optimum economic effect. |
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| Keywords: | experience economy hotel management innovation |
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