| 互联网时代的品牌危机 |
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| 引用本文： | 彭锦逵,邓馨.互联网时代的品牌危机[J].湖南第一师范学报,2009,9(1):146-147,162. |
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| 作者姓名： | 彭锦逵 邓馨 |
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| 作者单位： | 1. 湖南师范大学新闻与传播学院,湖南,长沙,410081
2. 湖南工业大学党委宣传部,湖南,株州,412008 |
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| 摘 要： | 进入21世纪，品牌面临着更多的信息传播危险，出现了新的时代性特征。对此可从四个方面来应对品牌危机：监测，沟通，处理，态度。
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| 关 键 词： | 互联网 品牌危机 表现特征 对策 |
On the Brand Crises in the Internet Age |
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| PENG Jin-kui,DENG Xin.On the Brand Crises in the Internet Age[J].Journal of First Teachers College of Hunan,2009,9(1):146-147,162. |
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| Authors: | PENG Jin-kui DENG Xin |
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| Institution: | PENG Jin-kui1,DENG Xin2(1.Journalism & Communication College,Hunan Normal University,Changsha,Hunan 410081,2.Publicity Department,Hunan University of Technology,Zhuzhou,Hunan 412008) |
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| Abstract: | With the entry into the 21st century,brands are facing more danger of information broadcast with new age features.So we should adopt new tactics for the crises in the Internet time: supervision,communication,disposal,and attitude. |
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| Keywords: | Internet brand crises behavior features tactics |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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