| 温州民营企业主风险偏爱研究 |
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| 引用本文： | 毛华配.温州民营企业主风险偏爱研究[J].温州大学学报(社会科学版),2003,16(4):27-31. |
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| 作者姓名： | 毛华配 |
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| 作者单位： | 温州大学管理学院，温州325035 |
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| 摘 要： | 根据风险偏爱的组合理论的相关观点，采用问卷调查的方法，对温州民营企业主的风险偏爱进行研究分析，并探讨其对风险的态度。研究得出以下结论：(1)温州民营企业主的风险偏爱特征表现为不完全的单峰模式；(2)不同期望值对于温州民营企业主的风险偏爱没有影响，而不同风险来源在高期望下与其风险偏爱模式关联程度较高；(3)不同风险水平下，温州民营企业主对于实利的追求表现明显。
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| 关 键 词： | 温州 民营企业 风险偏爱 |
| 文章编号： | 1008-309(2003)04-0027-04 |
| 修稿时间： | 2003年5月26日 |
A Study on the Risk Preference of Wenzhou Private Entrepreneurs |
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| MAO Huapei.A Study on the Risk Preference of Wenzhou Private Entrepreneurs[J].Journal of Wenzhou University,2003,16(4):27-31. |
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| Authors: | MAO Huapei |
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| Abstract: | Based on the risk preference combination theory and by adopting the method of questionnaire, this thesis studies the risk preference of Wenzhou private entrepreneurs and their attitudes towards risk. We have come to the following conclusions: (1) Wenzhou private entrepreneurs' risk preference is characterized by an incomplete single peak model; (2) different expectations have no impact on Wenzhou private entrepreneurs' risk preference, but under high expectations,different risk sources have high relevance with the risk preference models;(3)it is quite clear that under various levels of risk, Wenzhou entrepreneurs seek utilitarian profits. |
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| Keywords: | Wenzhou Rivate enterprise Risk preference |
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