| 论知识经济时代高校图书馆价值营销流程再造 |
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| 引用本文： | 汪忠,李辉.论知识经济时代高校图书馆价值营销流程再造[J].高校图书馆工作,2005,25(4):18-21. |
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| 作者姓名： | 汪忠 李辉 |
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| 作者单位： | 1. 湖南大学,长沙,410082
2. 湖南师范大学,长沙,410081 |
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| 基金项目： | 本文系湖南省社科联基金项目《高校图书馆价值营销管理研究》（课题编号：0404018）阶段性成果之一. |
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| 摘 要： | 知识经济时代高校图书馆价值营销流程再造是一项系统工程。文章以价值营销理论和流程再造理论为指导，首先，分析了高校图书馆价值营销和价值营销流程再造的基本概念；其次，揭示了高校图书馆价值营销流程再造意义；最后，从决策组织流程再造、工作流程再造和保障流程再造等多个方面分析知识经济时代高校图书馆价值营销流程再造的对策。参考文献6。
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| 关 键 词： | 知识经济 图书馆 价值营销 流程再造 |
| 收稿时间： | 2005-3-6 |
| 修稿时间： | 2005-3-6 |
On Business Process Reengineering of the University Library Value Marketing in Knowledge Economy Era |
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| Wang Zhong,Li Hui.On Business Process Reengineering of the University Library Value Marketing in Knowledge Economy Era[J].Library Work In Colleges and Universities,2005,25(4):18-21. |
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| Authors: | Wang Zhong Li Hui |
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| Abstract: | Business Process Reengineering of the University library value marketing in knowledge economy era is a systematic engineering. According to value marketing theory and Business Process Reengineering theory, In the paper, firstly we analyze the basic conception of the university library value marketing and Business Process Reengineering; Secondly, analyze the importance of Business Process Reengineering of the university library value marketing in knowledge economy era; Finally, we put forward some tactics for Business Process Reengineering of the university library value marketing through decision-making, working flow and guarantee in knowledge economy era. 6refs |
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| Keywords: | Knowledge economy Iibrary Value marketing Business Process Reengineering |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
