"三农"图书选题策划的思路与策略 |
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引用本文: | 张静,王玉华."三农"图书选题策划的思路与策略[J].出版科学,2007,15(4):32-34. |
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作者姓名: | 张静 王玉华 |
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作者单位: | 中国科学技术大学图书馆,合肥,230027;中国科学院合肥物质研究院,合肥,230031 |
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摘 要: | "三农"图书的选题是"三农"图书出版、经营的生命线.当前,"三农"图书市场存在的问题很大程度上是选题问题.本文结合近年来我国"三农"图书出版的诸多实践和成功案例,提出现阶段我国"三农"图书选题策划的若干思路和对策.
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关 键 词: | "三农"图书 选题策划 策略 |
文章编号: | 1009-5853(2007)04-0032-03 |
修稿时间: | 2007年4月20日 |
Publishing Strategies of Books for Farmers |
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Authors: | Zhang Jing Wang Yuhua |
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Institution: | Zhang Jing Wang Yuhua |
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Abstract: | The lifeline of book publishing for farmers is topic selection.To some extent,the leading problem existing in book market for farmers is the low quality of the topic selection.After analyzing some successful cases in book publishing for farmers,this paper puts forward some thoughts and tactics on how to improve the quality of topic selecting and planning for farmers. |
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Keywords: | Book for farmers Topic planning and selecting Strategy |
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