| CBA联赛市场主体现状的调查分析 |
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| 引用本文： | 王郓.CBA联赛市场主体现状的调查分析[J].沈阳体育学院学报,2006,25(5):14-17. |
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| 作者姓名： | 王郓 |
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| 作者单位： | 武汉体育学院,体育教育学院,湖北,武汉,430079 |
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| 摘 要： | 对目前CBA联赛市场各参与主体的现状进行调查和研究,得出CBA联赛市场存在两类供给主体,即职业篮球俱乐部和职业篮球竞赛组织机构。前者是职业竞赛服务产品的供给主体,后者是无形资产类产品的供给主体;我国CBA联赛市场的需求主体主要有球迷、赞助商、媒体和地方政府,体育中介服务机构主要承担CBA联赛市场商务推广活动的中介代理。
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| 关 键 词： | CBA联赛市场 供给主体 需求主体 中介服务机构 |
| 文章编号： | 1004-0560(2006)05-0014-04 |
| 修稿时间： | 2006年7月12日 |
Analysis on Present Situation of Main Body of CBA League Market |
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| WANG Yun.Analysis on Present Situation of Main Body of CBA League Market[J].Journal of Shenyang Sport University,2006,25(5):14-17. |
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| Authors: | WANG Yun |
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| Abstract: | The investigation and analysis of present situation of CBA league market main body reveal the fact that CBA league market has two kinds of supplying main bodies: the professional basketball club and the professional basketball competition and organization system. The Former is the supplying main body of competition service product, the latter is the supplying main body of intangible asset product. The demanding main body of Chinese professional basketball competition market is mainly the fans, the sponsors, the media and the local authority, the sports intermediary service organization mainly undertakes the intermediary proxy of the sports event commerce promotion activity. |
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| Keywords: | CBA league market supply main body demanding main body intermediary service organization |
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