| 基于顾客满意的体育健身娱乐服务概念解析 |
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| 引用本文： | 刘兵.基于顾客满意的体育健身娱乐服务概念解析[J].武汉体育学院学报,2006,40(9):46-49,74. |
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| 作者姓名： | 刘兵 |
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| 作者单位： | 上海体育学院,体育管理系,上海,200438 |
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| 摘 要： | 采用文献资料等研究方法，针对服务概念的形成与演变，从服务业发展的背景中逻辑性地分析了体育健身娱乐业和体育健身娱乐服务的概念与时代特征，突破了传统看待体育健身娱乐业的范畴，对体育健身娱乐服务进行了重新定位与认识。
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| 关 键 词： | 体育健身 顾客满意 体育健身娱乐服务 概念解析 |
| 文章编号： | 1000-520X（2006）09-0046-04 |
| 收稿时间： | 04 15 2006 12:00AM |
| 修稿时间： | 2006-04-152006-07-08 |
Analysis of concepts of sports fitness and recreation service based on customer satisfaction |
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| LIU Bing.Analysis of concepts of sports fitness and recreation service based on customer satisfaction[J].Journal of Wuhan Institute of Physical Education,2006,40(9):46-49,74. |
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| Authors: | LIU Bing |
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| Institution: | Dept. of Management, Shanghai Inst. of P. E. ,Shanghai 200438, China |
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| Abstract: | Using the methods of documentary research and other research methods, and aiming at the formation and evolvement of the service concept, the sports fitness recreation industry, its concept and time features were analyzed logically based on the development of service industry. There were breakthroughs in the traditional concept of sports fitness and recreation industry by redefining and recognizing the sports fitness and recreation service. |
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| Keywords: | sports fitness customer satisfaction sports fitness and recreation service concept analysis |
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