| 新产品开发不确定性分析及管理 |
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| 引用本文： | 刘政方.新产品开发不确定性分析及管理[J].科技与管理,2008,10(4):49-52. |
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| 作者姓名： | 刘政方 |
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| 作者单位： | 东南大学,经济管理学院,江苏,南京,211189 |
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| 摘 要： | 将新产品开发不确定性的来源分为3种：市场不确定性、技术不确定性、开发进程中的不确定性,并分析了具有阶段性与多维性的特点。提出了管理新产品开发不确定性的4种方法：做好新产品开发的前期工作、做好关口决策、分散新产品开发的不确定性、注重不确定性因素的评估并建立不确定性管理的早期预警系统。
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| 关 键 词： | 新产品开发 不确定性 不确定性管理 |
New product development uncertainty analysis and management |
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| LIU Zheng-fang.New product development uncertainty analysis and management[J].Science-Technology and Management,2008,10(4):49-52. |
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| Authors: | LIU Zheng-fang |
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| Institution: | LIU Zheng-fang ( College of Economics and Management, Southeast University, Nanjing 211189, China) |
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| Abstract: | The source of new product development uncertainty is divided into three types： market uncertainty, technology uncertainty and process uncertainty. Its stage and multi dimension characteristics are then analyzed. Finally, four methods for managing new product development uncertainty are presented： serious preparatory work, right stage-gate decisions, dispersing uncertainty of new product development, paying attention to assessment of uncertainty and establishing early warning system of uncertainty management. |
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| Keywords: | new product development uncertainty uncertainty management |
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