| 微博营销在旅游业中的应用研究 |
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| 引用本文： | 梁方方.微博营销在旅游业中的应用研究[J].顺德职业技术学院学报,2011,11(3):26-29. |
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| 作者姓名： | 梁方方 |
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| 作者单位： | 华南理工大学 经济与贸易学院,广东 广州,510006 |
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| 摘 要： | 旅游业是典型的信息密集型产业,微博所具有简单易用、互动性强、时效性强、针对性强等特点,恰好能够满足现代旅游消费者日益增长的个性化需求,给旅游业营销带来了新的契机。在对微博发展现状的研究基础上,通过分析微博用户与其它三大主流社交网络的差异,以及微博营销的优势和局限性,提出其在旅游业中的应用模式,以期能为我国旅游营销提供新的借鉴。
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| 关 键 词： | 微博营销 微博游 应用模式 |
Research on the Application of Microblog Marketing in Tourism |
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| Authors: | LIANG Fang-fang |
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| Institution: | LIANG Fang-fang(School of Economics and Commerce,South China University of Technology,Guangzhou Guangdong 510006,China) |
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| Abstract: | Tourism is a typical information-intensive industry.The easy-to-use,interactive,timely,and pertiment characteristics of microblog can best serve the growing diversified needs of the modern tourists,making it a new opportunity for the tourist industry.In this paper,the author studies the development status,and analyzes the propagation characteristics,advantages and disadvantages of microblogging,aiming to sum up some application models for the tourism and to provide reference for tourist marketing in China. |
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| Keywords: | microblog marketing microblog tourism application mode |
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