| 中国-东盟体育赛事开发与品牌打造 |
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| 引用本文： | 邱团.中国-东盟体育赛事开发与品牌打造[J].沈阳体育学院学报,2011,30(2). |
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| 作者姓名： | 邱团 |
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| 作者单位： | 广西体育高等专科学校,广西,南宁,530012 |
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| 摘 要： | 广西作为中国对接东盟的"桥头堡",已经成功主办了中国-东盟系列体育赛事,产生了较好的社会、经济等综合效益,但目前还缺乏知名赛事品牌,而体育赛事的品牌又关系到一个体育赛事的前途与发展,关系到运动水平的提高和体育事业市场化产业化的发展等.因此,就借鉴国外相关赛事品牌开发的经验,结合广西主办中国-东盟体育赛事的现状,提出广西开发中国-东盟体育赛事知名品牌的建议.
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| 关 键 词： | 中国-东盟 体育赛事 品牌打造 |
China-ASEAN Sports Events Brand Development |
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| QIU Tuan.China-ASEAN Sports Events Brand Development[J].Journal of Shenyang Sport University,2011,30(2). |
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| Authors: | QIU Tuan |
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| Institution: | QIU Tuan(Guangxi College of Physical Education,Nanning 530012,Guangxi,China) |
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| Abstract: | As the bridge tower which connects China with ASEAN,Guangxi has successfully hosted a series of sports events of China-ASEAN,which has brought great social and economic benefit.However,Guangxi lacks well-known brands.Furthermore,Brands of sports events have something to do with the prospect and development of sports events as well as the improvement of sports level and the development of marketization and industrialization in sports career,etc.According to the reference of corresponding foreign brand-develo... |
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| Keywords: | China-ASEAN sports events brand-creating |
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