| 创品牌增效益--《学会》杂志办刊经验谈 |
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| 引用本文： | 柳晓丽.创品牌增效益--《学会》杂志办刊经验谈[J].编辑学报,2005,17(2):142-143. |
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| 作者姓名： | 柳晓丽 |
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| 作者单位： | 学会杂志社,350003,福州 |
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| 摘 要： | 随着社会主义市场经济的建立和发展,期刊业的竞争更加激烈.为了迅速地占领期刊市场,在竞争中求得生存与发展,期刊编辑应当转变观念,由传统的质量意识向精品意识、品牌意识转变.这是期刊发展和壮大的重要保证,也是市场经济、国际文化市场发展的要求和必然趋势.
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| 关 键 词： | 学会期刊 品牌 效益 经验 |
| 修稿时间： | 2004年10月10日 |
Create a famous brand and gain more benefits-experiences from the publishing of academy periodicals |
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| Liu Xiaoli.Create a famous brand and gain more benefits-experiences from the publishing of academy periodicals[J].Acta Editologica,2005,17(2):142-143. |
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| Authors: | Liu Xiaoli |
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| Abstract: | With the establishment and development of socialistic market economy, the competition in the periodical industry is more intensive. In order to earn more shares in the market, all the staff in the editorial department should change their idea from traditional quality-oriented awareness to famous brand consciousness. Such a change is not only an important means and approach to the development and enhancement of periodical industry, but also the requirement and trend of market economy and world cultural market. |
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| Keywords: | academy periodical brand benefit experiment |
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