| 互文性技巧在诗歌与广告翻译中的运用 |
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| 引用本文： | 曹琳婧.互文性技巧在诗歌与广告翻译中的运用[J].佳木斯教育学院学报,2012(6):279-280. |
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| 作者姓名： | 曹琳婧 |
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| 作者单位： | 江苏广播电视大学外语系 江苏南京210013 |
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| 摘 要： | 本文审视了互文性与广告、诗歌翻译的关系。互文性强调文本之间的相互依赖、相互影响。克里斯蒂娃认为,每个文本都是用马赛克般引文拼嵌起来的图案,每个文本都是对其他文本的吸收和转化。本文认为中西诗歌翻译和广告翻译具有大量的互文性特点,作为译者既要充分认识到诗歌与广告中的互文特点,又要采取适当的策略传递互文的契合。
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| 关 键 词： | 互文性 诗歌 广告 翻译 |
The technique of intertextuality employed in poetry and advertising translation |
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| Cao Lin-jing.The technique of intertextuality employed in poetry and advertising translation[J].Journal of Jiamusi Education Institute,2012(6):279-280. |
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| Authors: | Cao Lin-jing |
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| Institution: | Cao Lin-jing(Foreign Language Department,Jiangsu Radio &Television University,Nanjing Jiangsu,210013,China) |
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| Abstract: | The intertextuality and advertising,poetry translation relations have been explored deeply.The interdependence and mutual influence has been emphasized in the intertextuality aspect.Julia Kristeva indicates that any text is constructed as a mosaic of quotations and any text is the absorption and transformation of others.There are a lot of intertextuality techniques employed in Chinese and Western poetry translation and translation of advertisement,which are showed in this article.As a translator,one should be aware of intertextuality characteristics in the poetry and advertising and adopt appropriate strategies to transfer the intertextuality harmoniously. |
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| Keywords: | intertextuality poetry advertising translation |
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