| 知识经济条件下的营销创新与企业可持续发展 |
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| 引用本文： | 曾晓洋.知识经济条件下的营销创新与企业可持续发展[J].华中师范大学学报(人文社会科学版),2000,39(4):96-102. |
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| 作者姓名： | 曾晓洋 |
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| 作者单位： | 华中师范大学,经济学院,湖北,武汉,430079 |
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| 摘 要： | 本文通过对知识经济和市场营销环境变化趋势的分析，论证了知识经济条件下的营销创新与企业可持续发展的关系，并以企业可持续发展为目标，系统地探讨了企业应当如何面对知识经济的挑战，有效地开展营销创新的问题。
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| 关 键 词： | 企业 可持续发展 知识经济 营销创新 营销体制 |
Marketing Innovations and Enterprises' Continuous Development in Knowledge Economy |
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| ZENG Xiao-yang.Marketing Innovations and Enterprises' Continuous Development in Knowledge Economy[J].Journal of Central China Normal University(Humanities and Social Sciences),2000,39(4):96-102. |
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| Authors: | ZENG Xiao-yang |
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| Abstract: | On analyzing the Knowledge Economy and the changeable trends of marketing environment, this paper discusses the inner relations between marketing innovations and enterprises' continuous development. Aiming at the continuous development of Chinese enterprises, it also discusses the challenges of Knowledge Economy and the issues of how to make marketing innovations effectively. |
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| Keywords: | enterprises continuous development Knowledge Economy marketing innovations |
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