| 品牌功能的探索 |
| |
| 引用本文： | 盛江军.品牌功能的探索[J].江苏广播电视大学学报,2005,16(1):70-72. |
| |
| 作者姓名： | 盛江军 |
| |
| 作者单位： | 江苏电大宜兴学院,江苏,宜兴,214206 |
| |
| 摘 要： | 品牌是企业产品性能、质量、服务、信誉的概括和反映，品牌具有营销功能、获利功能和竞争功能：随着经济的全球化，品牌的作用越来越突出，国际市场的竞争也步入了品牌竞争时代，不论是商品市场，还是资本市场，品牌的经营显得更加重要。同时，随着人们需求观念的不断变化，品牌的功能也随之不断变化，企业应不断树立崭新观念，以便采取策略。
|
| 关 键 词： | 品牌 营销功能 获利功能 竞争功能 |
| 文章编号： | 1008-4207(2005)01-0070-03 |
| 修稿时间： | 2004年6月11日 |
On the Function of Commodity Brands |
| |
| SHENG Jiang-jun.On the Function of Commodity Brands[J].Journal of Jiangsu Radio & Television University,2005,16(1):70-72. |
| |
| Authors: | SHENG Jiang-jun |
| |
| Abstract: | Brand generally reflects the nature, quality, service and prestige of an enterprise's products, and has the function of marketing, profiting and competing. In the time of economic globalization, the function of commodity brand becomes more prominent, and the competition in the international market is now stepping into the era of brand competition. The management of brand is getting more and more important no matter in the commodity market or in the capital market. At the same time, as people's demands and idea change, so do the function of brands. The enterprises should establish new ideas and take suitable countermeasures. |
| |
| Keywords: | brands marketing function profiting function competing function |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
