| 商业视角下NBA竞赛规则的修改及对CBA发展的启示 |
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| 引用本文： | 陆琪琛,姚颂平.商业视角下NBA竞赛规则的修改及对CBA发展的启示[J].上海体育学院学报,2009,33(4). |
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| 作者姓名： | 陆琪琛 姚颂平 |
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| 作者单位： | 1. 上海体育学院,体育赛事研究中心,上海,200438
2. 上海体育学院,学院办公室,上海,200438 |
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| 基金项目： | 上海市教育委员会科研创新项目 |
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| 摘 要： | 在分析NBA竞赛规则演变过程(规则建立、规则巩固、规则成熟、规则完善4个阶段)基础上,从商业视角探讨NBA竞赛规则的修改.具体为:鼓励球星发挥作用,满足社会对英雄的寄托;提倡进攻,实现观众对比赛的观赏需求;使用暂停,体现商业和赛事营销的需要;制造悬念,迎合社会的娱乐心态;取消禁止使用区域联防规定,拓展国际市场;平衡比赛,体现商业需要和运动之间的博弈;分割比赛时间,保持赛事精彩程度和紧凑性;处罚不当行为,维护赛事良好声誉.并探析规则修改对CBA发展的启示.
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| 关 键 词： | 篮球 竞赛规则 修改 商业化 |
Revision of NBA Competitive Rules under Commercial Visual Angle and Revelation of It to Development of CBA |
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| LU Qi-chen,YAO Song-ping.Revision of NBA Competitive Rules under Commercial Visual Angle and Revelation of It to Development of CBA[J].Journal of Shanghai Physical Education Institute,2009,33(4). |
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| Authors: | LU Qi-chen YAO Song-ping |
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| Abstract: | Based on the evolutional process of NBA competitive rules (four phases of establishment, consolidation, maturity and perfection of rules), it probed into the revision of NBA competitive rules at a commercial visual angle, the concrete incarnation of which were as follows: encouraging star-players to perform to their hearts' content to satisfy social needs of reposing hope in heroes; advocating offense to realize spectators' requirement for enjoying watching matches; using time-ont to embody the needs of commerce and competition marketing; creating suspense to cater to social desire for entertainment; lifting the ban on utilization of zone defense to develop international market; balancing the conflict among matches, commercial demands and sport; partitioning match time to keep marvelous degree and tightness of matches and punishing improper behavior to defend good fame of competitions. It brought forward the revelation of the revision of NBA competitive rules to the development of CBA. |
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| Keywords: | NBA CBA NBA basketball competitive rules revision commercialization CBA |
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