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论知识女性旅游消费特征
引用本文:林琴玉.论知识女性旅游消费特征[J].洛阳师范学院学报,2010,29(6):176-178.
作者姓名:林琴玉
作者单位:福建宁德职业技术学院人文科学系,福建福安355000
摘    要:休闲旅游是一种有效的缓解压力、放松心情、提高生活质量的方法,但是知识女性却对此提出了更高的要求。知识女性旅游消费特征主要表现为休闲是旅游消费主体要素,科学消费、理智出游,崇尚自由、偏爱自助,注重安全性、享受性,追求个性化5个方面。根据知识女性旅游特征设计了5种适合知识女性的休闲旅游产品:山水风情文化之旅、美容美体健康之旅、女子户外运动之旅、风俗风情体验之旅、繁华都市购物之旅。

关 键 词:知识女性  休闲旅游  女性旅游消费

Characteristics of the Tourism Consumption of Women Intellectuals
LIN Qin-yu.Characteristics of the Tourism Consumption of Women Intellectuals[J].Journal of Luoyang Teachers College,2010,29(6):176-178.
Authors:LIN Qin-yu
Abstract:Travel is an effective pressure relief,relaxation and life quality improvement.Intellectual women have higher requirements for this.Tourist consumption on the part of intellectual women mainly manifests five aspects, including leisure being a subjective factor of travel,scientific expenditure and rational arrangement,emphasis on free planning and preference of DIY,emphasis on both security and pleasure and strong personal style.On the basis of the characteristics of intellectual female travelers,five products are designed:landscape and local culture tours,beauty health journey,outdoor sports tours,local custom experience tour,and cosmopolitan shopping trip.
Keywords:intellectual woman  travel  female tourist consumption
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