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新兴项目风险投资评价指标研究——基于模糊综合评价法
引用本文:方曦,刘平,何华.新兴项目风险投资评价指标研究——基于模糊综合评价法[J].科技管理研究,2020,40(15):65-70.
作者姓名:方曦  刘平  何华
作者单位:上海应用技术大学中欧知识产权管理研究中心,上海 201400;上海应用技术大学中欧知识产权管理研究中心,上海 201400;上海应用技术大学中欧知识产权管理研究中心,上海 201400
基金项目:等省部级基金课题2项,参与国家自然科学基金2项,企业重大委托课题10余项,承担上海市浦东新区、徐汇区、奉贤区等知识产权项目8项。研究方向:知识产权管理。联系方式:18321233579邮箱:18321233579@163.com;
摘    要:通过国内外研究对新兴技术项目投资选择的影响因子进行分析和归纳,以影响因素为一级指标,结合企业投资的战略定位与目标,从技术、市场、产业、一致性和社会效应5个阶段构建新指标体系,最后利用经过模糊综合评价法对3D技术项目投资进行评估,发现技术指标占据重要的地位。通过实例分析验证指标模型的可行性,同时案例选取也有很高的研究价值。

关 键 词:新兴技术  模糊综合评价法  评估指标  项目投资
收稿时间:2019/10/1 0:00:00
修稿时间:2019/10/16 0:00:00

Research on risk investment evaluation index of emerging projects -- based on fuzzy comprehensive evaluation method
Abstract:With the development of the emerging technology innovation industry, evaluation project has become an important link in the selection of investment projects. This paper analyzes and summarizes the influencing factors of investment selection of emerging technology projects through domestic and foreign researches, takes the influencing factors as the first-level index, combines the strategic positioning and target of enterprise investment, and constructs a new index system from five stages of technology, market, industry, consistency and social effect. Finally, the fuzzy comprehensive evaluation method is used to evaluate the investment of 3D technology project, and it is found that the technical index occupies an important position. The feasibility of the index model in this paper is verified by case analysis, and the case selection is also of high research value.
Keywords:Emerging technologies  Fuzzy comprehensive evaluation method  Assessment indicators  Project investment
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