| 未知需求分布下的供应链交易信用组合激励机制 |
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| 引用本文： | 曾顺秋,骆建文,张钦红.未知需求分布下的供应链交易信用组合激励机制[J].软科学,2013,27(6). |
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| 作者姓名： | 曾顺秋 骆建文 张钦红 |
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| 作者单位： | 1. 上海交通大学安泰经济与管理学院,上海,200052
2. 上海交通大学中美物流研究院,上海,200052 |
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| 基金项目： | 国家自然科学基金项目，上海市哲学社会科学规划项目 |
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| 摘 要： | 运用不确定型决策理论中的极大极小方法,讨论了在需求最坏可能分布情况下集中式供应链的最优联合策略选择;考察了在分散决策供应链中零售商订货量与广告投入不足将导致供应链绩效不佳。研究发现,引入由交易信用、广告费用补贴以及销售收入共享构成的组合激励机制,能够协调作为独立主体的零售商的订货行为与广告策略,在满足零售商参与约束的同时,最终实现制造商期望利润的显著提高,并且例示了需求波动对供应链成员最优期望利润的影响。
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| 关 键 词： | 分布未知 供应链协调 交易信用 订货数量 广告策略 |
Incentives Mechanism Based on Trade Credit in a Supply Chain with Distribution Free Demand |
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| ZENG Shun-qiu
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LUO Jian-wen
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ZHANG Qin-hong.Incentives Mechanism Based on Trade Credit in a Supply Chain with Distribution Free Demand[J].Soft Science,2013,27(6). |
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| Authors: | ZENG Shun-qiu LUO Jian-wen ZHANG Qin-hong |
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| Abstract: | This paper firstly discusses the optimal choice of joint policies of the centralized supply chain against the worst possible distribution of demand,and then examines the poor performance of supply chain which resulted from the insufficiency of the retailer’s order quantity and advertising expenditure in a decentralized supply chain.It finds that introducing an incentive mechanism consists of trade credit,advertising cost subsidy and sales revenue-sharing,can coordinate the individual retailer’s ordering behavior and advertising policy,and finally realize the remarkable enhancement of the manufacturer’ s expected profit,satisfying the retailer’s participation constraint.Moreover,a numerical example illustrates the effect of the demand volatility on the optimal expected profits of supply chain members. |
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| Keywords: | distribution-free supply chain coordination trade credit ordering quantity advertising strategy |
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