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On Equivalence of Public Sign Translation from the Perspective of the Relevance Theory
Abstract:At present,with the development of the city culture and globalization,bilingual signs are more widely used in the society.Among the public sign translations,there are many successful examples.But,at the same time,many problems such as mistranslation and poor translation widely exist in the process of promotion of city culture.The relevance theory interprets translation from the original author's and translator's cognitive surroundings,thus bringing a new approach for translation,especially for applied text ...
Keywords:Public sign  equivalence  the relevance theory  cognitive context  principles and strategies  
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