Subliminal Perception and Cognitive Style in a Concept Learning Task Taught via Television |
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| Authors: | John F Moore David M Moore |
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| Institution: | The authors are respectively Instructional Designer in the Learning Resources Center and Associate Professor in the College of Education at Virginia Polytechnic Institute and State University, Blacksburg, VA, USA. |
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| Abstract: | The purpose of this study was to investigate the effects of supplemental subliminal captions and field dependence on the recall of cognitive information. Groups of subjects (N = 199) viewed one of four television presentations: subliminal captions only, conventional (visible) captions only, subliminal and visible combined for reinforcement, and subliminal and visible mismatched for interference. Data was analysed using ANCOVA and Tukey multiple comparison tests with a 0.05 significance level. There was a significant difference in recall between field dependents and field independents in each treatment except combined subliminal and conventional captions.
Based on this evidence the authors suggest repetitive subliminal television captions which supplement visible captions may be an effective device for reducing differences in achievement attributable to cognitive style in learning from television programmes. |
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