| 电视传媒如何应对视听新媒体的挑战 |
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| 引用本文： | 苗红钢.电视传媒如何应对视听新媒体的挑战[J].青海师范大学学报(哲学社会科学版),2009(4):127-129. |
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| 作者姓名： | 苗红钢 |
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| 作者单位： | 青海电视台总编室,青海,西宁810000 |
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| 摘 要： | 20世纪的传媒业是报刊、广播和电视三足鼎立.进入21世纪,以互联网宽带技术、数字制作传输技术和无线通讯技术为基础派生出的视听新媒体,则将这种局面完全打乱.以图像、视频为主要特色的传统电视产业面临着彻底而深刻的变革,电视传媒只有积极拥抱视听新媒体,开发视听新业务,培育视听新媒体产业,实现传统电视媒体与视听新媒体的优势互补和联动传播,方能在未来的媒体格局中继续保持优势地位.
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| 关 键 词： | 电视传媒 视听新媒体 媒体融合 |
How Can TV Media Face the Challenge of Audio-Visual New Media |
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| MIAO Hong-gang.How Can TV Media Face the Challenge of Audio-Visual New Media[J].Journal of Qinghai Normal University(Philosophy and Social Sciences Edition),2009(4):127-129. |
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| Authors: | MIAO Hong-gang |
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| Institution: | Editorial Department of Qinghai TV Station;Xining 810007;China |
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| Abstract: | The media in the 20th century was the tripartite confrontation of newspapers,radio and television but when it comes to the 21st century,the old circumstances have been altered by the audio-visual new media that is the product of technologies of the Intemet, digital making and transferring and wireless communication.The traditional TV industry characterized with image and video needs a thorough reform.The only way to keep its superiority is to actively absorb the audio-visual new media,establish and develop ... |
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| Keywords: | TV media audio-visual new media media integration |
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