| 高职院校电子商务创新创业教育问题与对策 |
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| 引用本文： | 王瑶瑶,何建华.高职院校电子商务创新创业教育问题与对策[J].山东商业职业技术学院学报,2020,20(2):75-79. |
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| 作者姓名： | 王瑶瑶 何建华 |
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| 作者单位： | 安徽师范大学经济管理学院,安徽芜湖241002;安徽师范大学经济管理学院,安徽芜湖241002 |
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| 基金项目： | 安徽省高校省级质量工程项目“'互联网+'时代本科高校电子商务创新创业人才培养模式研究”;安徽省高校省级质量工程人力资源管理专业综合试点改革项目 |
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| 摘 要： | 基于社会对电子商务创新和创业人才的需求,分析了高职院校电子商务创新与创业教育的问题。从电子商务市场的发展和社会对电子商务人才的需求出发,分析了高职院校电子商务创新和创业教育的必要性。通过分析电子商务创新和创业教育的现状及其存在的主要问题,如教学内容滞后、单一教学模式、学生缺乏创新和创业、师资力量薄弱等,而后从培养目标、考评机制、思想教育、教师队伍以及实践平台建设等方面提出了具有针对性的解决途经。
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| 关 键 词： | 高职院校 电子商务 创新创业教育 对策 |
The Problems and Countermeasures about the Education of Innovation and Entrepreneurship of Electronic Commerce in Higher Vocational Colleges |
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| WANG Yaoyao,HE Jianhua.The Problems and Countermeasures about the Education of Innovation and Entrepreneurship of Electronic Commerce in Higher Vocational Colleges[J].Journal of Shandong Institute of Commerce and Technology,2020,20(2):75-79. |
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| Authors: | WANG Yaoyao HE Jianhua |
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| Institution: | (School of Economics and Management, Anhui Normal University, Wuhu, Anhui 241002, China) |
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| Abstract: | This paper analyzes the problems of innovation and entrepreneurship education of e-commerce in higher vocational colleges which based on the demand of the society for innovation and entrepreneurship talents of e-commerce.Moreover,due to the development of e-commerce market and the demand of society for e-commerce talents,this paper analyzes the necessity of innovation and entrepreneurship education of e-commerce in higher vocational colleges.Some targeted solutions are put forward from the aspect of the training objectives,evaluation mechanism,ideological education,teachers and practice platform construction and so on,which by analyzing the current situation and main problems of innovation and entrepreneurship education of e-commerce,such as lagging teaching content,single teaching mode,little ability of innovation and entrepreneurship of students,and the weakness of teachers resources. |
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| Keywords: | higher vocational colleges electronic commerce innovation and entrepreneurship education countermeasures |
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