| 广告英语及其汉译 |
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| 引用本文： | 张宁.广告英语及其汉译[J].安庆师范学院学报(社会科学版),2000(5). |
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| 作者姓名： | 张宁 |
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| 作者单位： | 中国广播电视大学安庆分校!安徽安庆246003 |
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| 摘 要： | 广告英语用词平易、简洁、新奇、有趣 ,运用各种修辞手法使语言优美、幽默、生动。汉译广告英语时 ,要采用意译与音译相结合的方法 ,突出广告英语的语言风格
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| 关 键 词： | 广告 英语 汉译 |
Advertising English and its Translation |
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| ZHANG Ning.Advertising English and its Translation[J].Journal of Anqing Teachers College(Social Science Edition),2000(5). |
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| Authors: | ZHANG Ning |
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| Abstract: | The use of words in advertising English is simple,brief,new and interesting.The application of various figures of speech can make the language melodious,humorous and lively.When translating English advertisement into Chinese,we should apply both the methods of free translation and transliteration to stress the language style of ad English. |
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| Keywords: | adventisement English Chinese version |
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