| 互联网时代,报纸如何"突破重围" |
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| 引用本文： | 王小明.互联网时代,报纸如何"突破重围"[J].甘肃广播电视大学学报,2003,13(2):76-78. |
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| 作者姓名： | 王小明 |
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| 作者单位： | 兰州晚报社,甘肃,兰州,730030 |
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| 摘 要： | 面对来自同城媒体、同质媒体和互联网的挑战与冲击，纸媒体是做新时代的“恐龙”，还是任其顺风飞扬?就报纸的“准确定位，面向大众”，“扬长避短，深度开掘”，“实施舆论监督，承担社会责任”，“增强服务性新闻”等方面阐述了应对新媒体，力求使报纸在市场竞争中立于不败之地的对策。
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| 关 键 词： | 因特网 新媒介 报纸 广告 新闻 舆论监督 |
| 文章编号： | 1008-4630(2003)02-0076-03 |
| 修稿时间： | 2003年1月20日 |
Newspapers Break through Encirclement at the Era of Internet |
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| WANG Xiao-ming.Newspapers Break through Encirclement at the Era of Internet[J].Journal of Gansu Radio & TV University,2003,13(2):76-78. |
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| Authors: | WANG Xiao-ming |
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| Abstract: | Facing challenge and competition of Iinternet and various media,will newspaper be a `dinosaur' or a `phoenix' at the era of Internet?In this article,the writer puts forward some effective countermeasures from the following aspects:`searching exact position,facing audience',`developing merit,avoiding mistakes',`carrying out the supervision of public,taking on responsibility of society' and `adding service news' in order to make newspapers successful in the market competition. |
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| Keywords: | Internet new media newspaper advertisement news public supervision |
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